WHY IT MATTERS
The Ride is more than just an event in September. It is a year-round campaign that is accelerating cancer research at the University of Wisconsin. By participating in The Ride, you have a responsibility to CHAMPION the mission for those battling cancer by sharing your passion with others and asking for their support.
It is not HOW YOU ASK. It is simply THAT YOU ASK!
Our resources below are catered to all levels of fundraising ambitions. Whether your primary goal is to maximize dollars raised for UW cancer research or simply share your involvement in The Ride, we have a plan for you.
CLICK TO VIEW RESOURCES
The Ride's FUNDRAISING TIPS & IDEAS provide a plan for HOW to communicate to your network as well as offering a few suggestions of WHEN to share your involvement in the UW cancer mission. The Ride's network of thousands of participants provide best practices in amplifying the impact of The Ride.
Below are some of their most successful communication methods in raising funds and awareness.
MESSAGING OPPORTUNITIES
AT TIME OF REGISTRATION: There is no better time to share with those who support you that you have committed to taking a big step in affecting cancer research and patient treatment at the University of Wisconsin. Here is an opportunity to recruit others to join you, create a corporate Peloton team at your work, generate financial support and raise awareness of The Ride and its mission.
MIDWAY THROUGH CAMPAIGN: You have dusted off your bike or broken in your shoes at this point and should have made some progress on your fitness and fundraising goals. Now is a great time to share with your network your progress. Remind them why you are participating in The Ride and your ambitions.
POST EVENT: You trained, fundraised and conquered your route distance. It now is time for celebration and thanks! Use this opportunity to share your experience at The Ride and thank all those who supported your mission financially or in good spirit.
CAMPAIGN RESULTS: Each year, The Ride announces its fundraising total followed by the impact of the funds. It is proud to drive 100% of all participant-raised funds directly to the brightest cancer minds, ideas and technologies at the University of Wisconsin. Whether the campaign funds go towards specific Ride Scholars or lifesaving technologies, you will have the opportunity to share with your supports the impact of their donations.
TIPS & IDEAS
LETTER: Send a handwritten or typed letter.
EMAIL: Send an email.
SOCIAL MEDIA: Post on your social media accounts.
YARD SIGN: Place our complimentary yard sign at your home or business.
BAKE SALE: Host bake sale to raise funds and awareness.
CAR WASH: Host neighborhood car wash to raise funds and awareness.
CORPORATE TEAM: Create or join your company's Peloton Team to encourage colleagues to join you at TheRideUW.org/PelotonProgram
EMPLOYEE BIKEATHON: Have your corporate Peloton Team schedule employees to ride consecutively for 24-hours and raise pledges from vendors and business partners.
PROMOTE AN ESTABLISHMENT: HHost your friends at a bar/restaurant that is willing to donate a portion of sales on an otherwise slow business night.
DID WE MISS ANYTHING?
PROVIDE US YOUR BEST FUNDRAISING IDEAS
Our participants are our most creative asset! Do you have a fundraising idea that you have found to be successful that is not included? Share it with us by emailing hello@TheRideUW.org while helping our Ride community maximize its impact for others.
You now have resources on WHEN and HOW to reach your network. Now it is time to determine WHAT you communicate!
See messaging samples below that range from direct fundraising inquiries to involvement notifications that you can share with your network:
